The Most Overlooked Marketing Tool in the Trades
A husband-and-wife landscaping business in Cheshire had been trading for eight years. Their work was excellent — repeat clients, strong word of mouth, genuinely impressive project photography. But their van, their clothing, and their overall presentation hadn’t kept pace with the quality of their work. They were turning up to quote on £15,000 garden transformations looking like they’d come to do a garden clearance.
“We’d finish a garden and it would look amazing,” the owner told us. “But while we were working on it, we looked like we’d just grabbed any old clothes. It didn’t match what we were actually delivering.”
The Full Brand and Workwear Overhaul
As part of a wider rebrand, they came to Customised Workwear for a new workwear solution for themselves and their two-person team. The brief: look like a premium landscaping business, not a general gardener. Smart enough to meet clients at the garden gate, functional enough to get through a full day of physical work.
We supplied: forest green polo shirts with embroidered company logo in gold on the left chest and website URL on the back; waterproof softshell jackets in the same green with matching embroidery; and forest green hi-vis vests with embroidered branding for roadside and public-facing work.
The green colour was specifically chosen to align with their new brand identity and to communicate a connection to the natural environment — relevant and intentional for a landscaping brand.
The Results Over the Following Six Months
The landscaping business tracked enquiries before and after the rebrand (which included new uniforms, a new van livery, and a website refresh). Enquiries across the six months following the rebrand averaged double the rate of the previous comparable period. Conversion rate on quotes also improved — the owner attributes this partly to showing up to quote in professional workwear that matched the quality of their portfolio photography.
“When we turn up looking the part, people trust us before we’ve said anything. The first impression is doing half our sales job before we’ve opened our mouths.”
Your Trade Business Could See the Same Results
For trade businesses, embroidered workwear bundles are a marketing investment with direct, measurable return. Browse our trade workwear bundles or contact us to discuss a workwear solution for your business.